📍 For moms & dads in WEST EL PASO who don’t recognize themselves anymore... and refuse to settle one more day.
You’re not broken.
You’ve just been trying to fix a deeper problem with surface-level solutions.
That’s why nothing has fully stuck... no matter how many times you’ve tried.
Fix the root or repeat the cycle.
“I hate who I see in the mirror.”
“I’m embarrassed around my spouse.”
“I feel like a fraud every time I say I’ll change... and don’t.”
“I don’t feel in control of my life anymore.”
“My kids are watching, and I’m scared they’ll copy my worst habits.”
You don’t just hate how you look... You hate that you keep breaking promises to yourself.
That voice in your head doesn’t let up:
“Why can’t I stay consistent?”
“Why do I keep falling off?”
“WTF is wrong with me?”
You scroll social media and see people who stuck with it...
And it just makes you feel worse.
Because deep down, you know:
You’ve started before.
You’ve made progress before.
But you always fall off... and you always end up hating yourself for it.
This isn’t about motivation.
It’s not about a new diet.
And it’s definitely not about another “shred program.”
It’s about why you keep going backwards... even when your life depends on moving forward.
Introducing The Fix The Root Approach:
A 12-Week Total Transformation built around you.
What This Actually Looks Like
If we decide to move forward, our plan is built around you... A combination of the right elements based on what you actually need.
That may include:
✔️ Structure and training to rebuild consistency
✔️ Clear nutrition and habit systems that fit your life
✔️ Accountability to eliminate self-sabotage
✔️ Coaching to fix the patterns that keep holding you back
✔️ And for some, additional GLP/peptides support through our network of licensed medical providers when appropriate
No guesswork.
We figure out exactly what’s missing... and fill that gap.
These Results Aren’t Accidents.
People who commit to the process don’t just lose weight... they change who they are.
Different people. Different lives. Same outcome: control, confidence, and results.
This is NOT about abs, meal plans, or even mindset.
It’s about finally breaking the cycle of self-sabotage.
So you stop losing the same 20 pounds over and over
... and start becoming someone who never goes back.
Why I Created This Higher Level Approach
I’ve coached people for about 2 decades.
And if I’m being honest… I GOT TIRED.
Not of the work... But of watching good people fall into the same pattern, over and over again.
Lose 15 pounds.
Start feeling better.
Then life gets busy… stressful… chaotic.
They miss a few workouts.
Eat a few things they regret.
And suddenly... Back at square one.
AGAIN.
And the shame that comes with that?
It’s f***ing brutal.
I’ve had clients cry in front of me because they felt like a failure.
Because they thought they were “broken.”
Because they couldn’t understand why they kept sabotaging themselves.
And the worst part?
I understood them... because I’ve lived it too.
I’ve been 70 pounds heavier.
I’ve felt completely out of control.
I've wished to die in my dark moments.
I’ve numbed out with food and alcohol.
I’ve hidden behind work.
I’ve felt disconnected from my wife.
I’ve snapped at my daughter for no reason... because I was overwhelmed, ashamed, and running on empty.
I’ve looked in the mirror and thought:
“This isn’t the person I promised I’d be.”
So I stopped chasing surface-level fixes.
And I started rebuilding myself... from the inside out.
That’s where this higher level approach was born.
I created this for the people who are done starting over...
And ready to become the kind of person who never needs another program again.
Who Am I & Why This Isn’t Just “Another Program”
I’m Octavio Urias... and you don’t get just a “fitness guy”…
Over the last 2 decades,
I’ve invested over $300,000 into my own development:
☑️ Fitness & Nutrition
☑️ Mindset & Emotional Mastery
☑️ Leadership & Professional Growth
☑️ Personal Development
☑️ High-level mentorships, masterminds, seminars, books and workshops
🙏 By the grace of GOD, I’ve…
☑️ Gone from drinking, partying, and toxic circles (going nowhere in life)... To completely transforming my life from the inside out.
☑️ Got the water and power cut off in my $615/month apartment I couldn’t afford… Then ended up homeless, secretly sleeping on the floor of my struggling business.
☑️ Opened 7 gyms, a supplement brand, and multiple online programs… No investors. No partners. No handouts. All from scratch.
☑️ Won “Best Gym in the City” 4 years in a row… Built a local movement that stood out... and kept raising the bar.
☑️ Became a self-made millionaire in my 20s… Later lost it all... and kept going.
☑️ Dropped out of college… But shortly after led teams and people 2–3x my age, including MBAs and PhDs.
☑️ Featured regularly on TV since my early 20s... Sharing real transformation strategies long before social media made it cool.
☑️ Coached hundreds of trainers over the years... And created a private platform (Raw’University) that helped fitness enthusiasts become trainers.
☑️ Served thousands of clients across all ages, body types, and walks of life… Helping them live healthier, stronger, and more positive lives.
☑️ Overcame crippling anxiety attacks and suicidal tendencies... Found faith, healed, and built a mind that doesn’t break.
☑️ Quit toxic relationships... Married the love of my life and became a father.
☑️ Got in and out of shape more times than I can count... I get the struggle and how to overcome it.
☑️ Dropped to 3.8% body fat… Because I don’t just teach discipline, I live it.
☑️ Did 1,031 pull-ups on my 31st birthday… Not for attention, just to prove to myself that limits are optional.
☑️ Navigated leadership through chaos, including the COVID era… Adapted fast, made hard calls when others froze, and never folded under pressure.
☑️ Sued. Betrayed. Robbed. Left with almost nothing more than once... Lost businesses I built from nothing, and still chose to get up and lead with integrity.
☑️ Secretly lost my dream cars... 3 times in my life… So I could keep my team on payroll when times got tight.
☑️ Went carless as a business owner... walking and biking everywhere… So I could keep my team paid and ensure my family had gifts under the Christmas tree.
☑️ Even covered rent and mortgages for others… So they wouldn’t lose the roof over their heads during their own hard times.
☑️ Been through hell. Built dreams. Burned some down. Failed, learned, kept going… Still here. Still standing. Still leading. Still on fire.
And the list goes on...
I’m not telling you what I read in a book… I’m showing you what I lived: 👇
All this to say... I've made every mistake you can imagine... so you don’t have to.
If accepted, you get direct access to me and everything I’ve learned in the last 2 decades...
... compressed into a 12-week program and mentorship that will keep you focused, fired up, and finally consistent.
YOU CAN ASK ME ANYTHING.
I’ll share real-world insights in any area I’ve gained experience... not just fitness, but mindset, self-leadership, relationships, and personal growth.
No theory. Just hard-earned wisdom you can use immediately to level up your life.
💰 The Investment:
What’s the Price of Never Starting Over Again?
You’ve spent years FRUSTRATED in trial and error... I've spent over $300,000 and 22 years mastering the mindset, fitness, leadership, personal development, and emotional tools I’ll be guiding you through.
If selected, the approach and investment are based on your specific needs. It’s not the cheapest, but it’s far less costly than staying stuck in the same cycle.
Who this is for:
✔️ You’re tired of starting over
✔️ You know something needs to change
✔️ You’re ready to be guided and do this right
Who this is NOT for:
✖️ You’re just curious
✖️ You’re not ready to commit
✖️ You’re looking for the cheapest option